"LEXUS has consistently challenged the conventions of traditional luxury, shifting the focus from the product itself to the quality of time spent within it. For Milan Design Week 2026, the brand has evolved its long-standing design competition into 'Discover Together,' a collaborative project that moves beyond competition toward a shared exploration of future possibilities."
"Under the theme 'Discover Your Space,' four global creative teams have used the vehicle's rear-seat space as a blank canvas to explore the potential of space. Through exclusive insights shared with designboom, the creators reveal how these environments are reinterpreted through the lenses of comfort and limitless imagination, resulting in unique experiences for transportation."
"The Japanese duo Kyotaro Hayashi and Yumi Kurotani use cinematic storytelling and spatial reality, exploring the interplay of light and texture to expand the perception of space. By incorporating materials that reflect and refract light, they have designed an environment that feels like a microcosm."
At Milan Design Week 2026, LEXUS presents the SPACE installation featuring the LS Concept vehicle, emphasizing mobility as a transformative experience. The exhibition includes 'Discover Together,' a collaborative project where four global creative teams reinterpret the vehicle's rear-seat space. This initiative shifts focus from traditional luxury to the quality of time spent within the vehicle. The project encourages exploration of comfort and imagination, resulting in unique transportation experiences through innovative design perspectives.
Read at designboom | architecture & design magazine
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