From the business perspective, research is not about running studies, but about providing value that the company can use to achieve its goals.
Understanding when research is essential vs. not can make you a superhero within the company, because you're demonstrating you know how to save time and money by focusing on only essential research.
Even if we had an unlimited number of researchers, we would still want to direct our resources towards projects that promise the most impact.
It's crucial to understand that from the business perspective, research is not about running studies, but about providing value that aligns with broader business KPIs.
#research-prioritization #business-strategy #value-of-research #efficiency-in-research #resource-management
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