When you sell to other businesses, it's important to have a thorough understanding of not only demographics, goals, motivations, and pain points... but also how the other business operates as a corporate entity.
A customer profile is a document that outlines the ideal customers of a business-to-business (B2B) company. Stakeholders can refer to this document to understand, recall, review, or revise these ideal customers.
Customer profiles are different from buyer personas... Buyer personas depict the consumers that purchase business-to-consumer (B2C) products for personal use or employees that purchase B2B products for work use on behalf of their company, whereas customer profiles depict the overarching companies that buy B2B products.
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