Simone Rocha, renowned for her womenswear, ventured into menswear three years ago, presenting designs that challenge traditional masculinity. Her Spring/Summer 2023 show included culturally rich pieces like ruched shirts and tulle bomber jackets, reflecting a softer, more playful take on masculinity. The brand appeals to modern icons like Paul Mescal, who embody vulnerability and authenticity. Recently, Rocha released a lookbook inspired by 'The Tortoise and the Hare,' showcasing menswear that incorporates youthful stereotypes and characters, symbolizing the evolution towards a sensitive approach to masculinity.
Rocha's menswear, launched three years ago, captures a new 21st-century male identity that prioritizes fluidity over traditional masculinity, evident in her Spring/Summer 2023 collection.
The collection's lookbook celebrates themes of youth and character, depicting a softer masculinity with garments infused with playful elements, like pearl-encrusted shirts and feather trims.
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