One of the most underrated skills you can have as a marketer is marketing research - which is great news for this unapologetic cyber sleuth.
Market research is the secret to crafting a strategy that will truly help you accomplish your goals.
Identify your objective. What are you researching? Do you need to understand your audience better? How about your competition? Or maybe you want to know more about your customer's feelings about a specific product.
Qualitative Data is non-numerical information, like subjective characteristics, opinions, and feelings. It's pretty open to interpretation and descriptive, but it's also harder to measure.
[
Collection
]
[
|
...
]