#marketing-research

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Marketing
fromFast Company
2 weeks ago

Consumers like misspelled brand names as long as they make sense, research shows

Consumers accept mild or product-relevant misspellings in brand names, but respond negatively to extreme or linguistically unrelated misspellings.
Marketing tech
fromEMARKETER
3 weeks ago

Marketers use genAI to customize video ads

Audience customization is the leading genAI use for marketers producing multiple video ad versions, with 42% prioritizing it and widespread AI adoption in video creation.
Podcast
fromRAIN News
1 month ago

What makes podcast ads effective? New research.

Price sensitivity and personal needs are key factors for effective advertising in podcasts.
fromCreative Bloq
4 months ago

The most popular brand mascots are revealed, and the results are ridiculous

When you hear the phrase, brand mascot, who do you think of? For me it's Frosties' Tony the Tiger. Probably because I always wanted Frosties as a child and wasn't allowed them often. Or maybe because the slogan was so grrrreat (three 'r's, I checked).
Social media marketing
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