#marketing-research

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Phys
1 month ago
Marketing

Emojis make tourism advertising on social media more effective and appealing, finds study

Users understand ads better with congruent emojis, reducing cognitive effort. Nature-based tourism preferences are shifting. [ more ]
Phys
2 months ago
Marketing

New research details negative consumer impacts of BLM support on major companies and brands

Companies aligned with BLM suffer negative impact from consumers
Negative impact includes declined social media activity and increased negative commentary [ more ]
Nature
3 months ago
Marketing

Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram - Humanities and Social Sciences Communications

Virtual influencers are a new area of study in marketing research.
There is a lack of research on customer-brand engagement with virtual influencers.
Collaborating with non-brand sponsored virtual influencers may be more effective than creating brand-sponsored ones. [ more ]
The Drum
3 months ago
Marketing

How marketers can make sense of consumer behaviors in the 'messy middle'

The 'Marketing in the messy middle' research explores how behavioral science can be applied in real-world marketing scenarios.
The research shows that the path to purchase is messy and non-linear, with two distinct mindsets at play: exploration and evaluation. [ more ]
Digiday
2 months ago
Media industry

Media Briefing: Publishers use proprietary research to pitch prospective advertisers

Using research data to enhance sales pitches to advertisers is a growing trend among publishers.
Investing in research and insights teams to leverage industry knowledge and audience data can attract advertisers and benefit existing partnerships. [ more ]
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