Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram - Humanities and Social Sciences Communications
Virtual influencers are a new area of study in marketing research.
There is a lack of research on customer-brand engagement with virtual influencers.
Collaborating with non-brand sponsored virtual influencers may be more effective than creating brand-sponsored ones. [ more ]
Media Briefing: Publishers use proprietary research to pitch prospective advertisers
Using research data to enhance sales pitches to advertisers is a growing trend among publishers.
Investing in research and insights teams to leverage industry knowledge and audience data can attract advertisers and benefit existing partnerships. [ more ]