New research unveils key strategies for influencer authenticityAuthenticity in influencer marketing stems from an evolving relationship among influencers, brands, and consumers rather than being an inherent trait.
Consumers call AI-generated video ads annoying, confusing, per NIQConsumers find generative AI video ads annoying, boring, and confusing, showing a gap between the content and their memory structures.
World's Best Brands BrazilTIME and Statista launched the inaugural World's Best Brands list based on international consumer surveys.
Go woke, go broke' not true for brands, says global advertising studyInclusive advertising can significantly boost sales and brand loyalty despite previous backlash against brands that try to align with modern social values.
Ads next to controversial news articles: Here's what the numbers sayAdvertising next to risky news articles performs similarly to safe subjects, limiting reach by avoiding controversial topics.
Emojis make tourism advertising on social media more effective and appealing, finds studyUsers understand ads better with congruent emojis, reducing cognitive effort. Nature-based tourism preferences are shifting.
Go woke, go broke' not true for brands, says global advertising studyInclusive advertising can significantly boost sales and brand loyalty despite previous backlash against brands that try to align with modern social values.
Ads next to controversial news articles: Here's what the numbers sayAdvertising next to risky news articles performs similarly to safe subjects, limiting reach by avoiding controversial topics.
Emojis make tourism advertising on social media more effective and appealing, finds studyUsers understand ads better with congruent emojis, reducing cognitive effort. Nature-based tourism preferences are shifting.
9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]Marketing research is an essential skill for marketers, crucial in various initiatives and strategies.