#marketing-research

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fromCreative Bloq
2 weeks ago

The most popular brand mascots are revealed, and the results are ridiculous

When you hear the phrase, brand mascot, who do you think of? For me it's Frosties' Tony the Tiger. Probably because I always wanted Frosties as a child and wasn't allowed them often. Or maybe because the slogan was so grrrreat (three 'r's, I checked).
Social media marketing
#influencer-marketing
Social media marketing
fromPhys
2 months ago

New research unveils key strategies for influencer authenticity

Authenticity in influencer marketing stems from an evolving relationship among influencers, brands, and consumers rather than being an inherent trait.
Social media marketing
fromPhys
1 month ago

Over 95% of sponsored influencer posts on X are not disclosed

95% of sponsored influencer posts on Twitter are not disclosed, signaling a need for regulatory scrutiny.
Social media marketing
fromPhys
2 months ago

New research unveils key strategies for influencer authenticity

Authenticity in influencer marketing stems from an evolving relationship among influencers, brands, and consumers rather than being an inherent trait.
Social media marketing
fromPhys
1 month ago

Over 95% of sponsored influencer posts on X are not disclosed

95% of sponsored influencer posts on Twitter are not disclosed, signaling a need for regulatory scrutiny.
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