New research unveils key strategies for influencer authenticityAuthenticity in influencer marketing stems from an evolving relationship among influencers, brands, and consumers rather than being an inherent trait.
Over 95% of sponsored influencer posts on X are not disclosed95% of sponsored influencer posts on Twitter are not disclosed, signaling a need for regulatory scrutiny.
New research unveils key strategies for influencer authenticityAuthenticity in influencer marketing stems from an evolving relationship among influencers, brands, and consumers rather than being an inherent trait.
Over 95% of sponsored influencer posts on X are not disclosed95% of sponsored influencer posts on Twitter are not disclosed, signaling a need for regulatory scrutiny.
Consumers call AI-generated video ads annoying, confusing, per NIQConsumers find generative AI video ads annoying, boring, and confusing, showing a gap between the content and their memory structures.
World's Best Brands BrazilTIME and Statista launched the inaugural World's Best Brands list based on international consumer surveys.
Go woke, go broke' not true for brands, says global advertising studyInclusive advertising can significantly boost sales and brand loyalty despite previous backlash against brands that try to align with modern social values.
9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]Marketing research is an essential skill for marketers, crucial in various initiatives and strategies.