Go woke, go broke' not true for brands, says global advertising study
Inclusive advertising can significantly boost sales and brand loyalty despite previous backlash against brands that try to align with modern social values.
Ads next to controversial news articles: Here's what the numbers say
Advertising next to risky news articles performs similarly to safe subjects, limiting reach by avoiding controversial topics.
New research details negative consumer impacts of BLM support on major companies and brands
Companies aligned with BLM suffer negative impact from consumers
Negative impact includes declined social media activity and increased negative commentary
Emojis make tourism advertising on social media more effective and appealing, finds study
Users understand ads better with congruent emojis, reducing cognitive effort. Nature-based tourism preferences are shifting.
Go woke, go broke' not true for brands, says global advertising study
Inclusive advertising can significantly boost sales and brand loyalty despite previous backlash against brands that try to align with modern social values.
Ads next to controversial news articles: Here's what the numbers say
Advertising next to risky news articles performs similarly to safe subjects, limiting reach by avoiding controversial topics.
New research details negative consumer impacts of BLM support on major companies and brands
Companies aligned with BLM suffer negative impact from consumers
Negative impact includes declined social media activity and increased negative commentary
Emojis make tourism advertising on social media more effective and appealing, finds study
Users understand ads better with congruent emojis, reducing cognitive effort. Nature-based tourism preferences are shifting.
9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]
Marketing research is an essential skill for marketers, crucial in various initiatives and strategies.
Media Briefing: Publishers use proprietary research to pitch prospective advertisers
Using research data to enhance sales pitches to advertisers is a growing trend among publishers.
Investing in research and insights teams to leverage industry knowledge and audience data can attract advertisers and benefit existing partnerships.
Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram - Humanities and Social Sciences Communications
Virtual influencers are a new area of study in marketing research.
There is a lack of research on customer-brand engagement with virtual influencers.
Collaborating with non-brand sponsored virtual influencers may be more effective than creating brand-sponsored ones.
How marketers can make sense of consumer behaviors in the 'messy middle'
The 'Marketing in the messy middle' research explores how behavioral science can be applied in real-world marketing scenarios.
The research shows that the path to purchase is messy and non-linear, with two distinct mindsets at play: exploration and evaluation.