5-minute cognitive ergonomics: memory
Briefly

"Sensory memory holds brief impressions of everything we see, hear, and feel, but only for a moment. We tend to ignore or forget most of this information."
"If something catches our attention, it gets passed on to short-term memory for further processing. In UX design, sensory memory is why quick, intuitive visuals (like icons or colors) are so effective."
"Short-term memory holds limited information, usually for about 20-30 seconds, before it fades away or transfers into long-term memory. Keeping things simple and easy to remember is key."
Read at Medium
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