3 Ways Brain Sabotages Your Copy
Briefly

UX writers' decisions are not solely based on the psychology of the user, but can also be influenced by emotions, surroundings, and other people. This article explores how the 'Happy Happy Happy' effect can lead to overconfidence and blind judgment in UX writing.
However, I failed to find much on how UX writers' decisions about which words to leave and which to throw away are sometimes hindered by our emotions, surroundings, and other people.
The 'Happy Happy Happy' effect is named after the situation when a UX writer is overwhelmed with happiness and excitement after producing a piece of copy that they think is amazing. However, upon reflection, they realize that it can be improved and may have overlooked important factors such as frontloading and translation considerations.
Named after the meme, it's a situation when a UX writer is overwhelmed with happiness and excitement after producing a piece of copy (especially during brainstorming sessions) that they think is...
Read at Medium
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