The quality of your design thinking process really comes down to the design thinking exercises you choose. Picking the right activities can help tackle tricky challenges.
Empathy-building exercises are the most critical step in understanding user challenges. Get this wrong, and everything that comes after is pretty much useless.
Customer journey mapping is a comprehensive empathize exercise that provides clear insight into user experience, thoughts, and challenges throughout their interaction with a product.
Shadowing offers a raw, unfiltered look at user behavior, allowing observers to spot insights that formalized research might miss, by blending into users' environments.
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