We don't know how long Trump v. Kimmel will be a story. But it's a very important one.

"Jimmy Kimmel is back on the air. Donald Trump is threatening to sue Disney for putting him there. Where does this go next? The least interesting answer may also be the most likely: Our attention goes somewhere else. That's what we do. The federal government vs. Kimmel is already a week old, which is way longer than most stories last now. And both Kimmel and Trump are professional communicators who know their audiences want new things."

"On the other hand: This one could last longer than most. It pits a broadcast-network talk show host against a president who cares a lot - way more than most people - about what happens on broadcast-network talk shows. And while we're used to Trump making big threats that go nowhere, Trump 2.0 does follow through on some of them. That's because he's surrounded himself with people eager to make his whims real."

Jimmy Kimmel returned to the air and faces a threatened lawsuit from Donald Trump over his appearance on a Disney-owned network. The confrontation may fade as public attention shifts, but it could persist because the president places unusual importance on broadcast talk shows and sometimes follows through on threats. Legal actions initiated by the president can continue even after public discourse moves on, imposing burdens on defendants. The episode represents an attempt by a president to use power to silence disliked speech and raises broader concerns about free speech and media vulnerability.

Read at Business Insider