Major US airlines have denied using AI for personal pricing, but Transportation Secretary Sean Duffy is concerned about potential misuse. Duffy vowed to investigate any airline using AI for personalized ticket pricing, stressing that such practices would be unacceptable. Delta has clarified it will not employ AI for individual pricing, amidst allegations from some Democratic Senators. Meanwhile, Delta does plan to integrate AI technology in revenue management for a portion of its network by 2025. American Airlines' CEO warned that AI in pricing could harm consumer trust, while legislation is being proposed to prohibit these practices.
Transportation Secretary Sean Duffy stated there are concerns about AI being used to set personalized airline prices, asserting investigations will follow if that occurs.
Duffy emphasized a commitment to investigate any airline attempting to use AI for individual pricing, posing a strong stance on consumer protection.
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