"Naturally, Turning Point was quick to declare the concert a "massive success." Sunday night on Brian Kilmeade's Fox News show One Nation, Turning Point spokesperson Andrew Kolvet said at least 20 million people tuned into their "All-American Halftime Show." He explained that TPUSA arrived at that number by "adding up all of Rumble and all of our partners just on the social side.""
"Kolvet noted that "YouTube's numbers keep updating, keep updating" (as they tend to do). "And we don't know how many people were gathered together," he added. "Three, four, ten in a room watching together. So we're going to try to put a final number on that when we can." (It's unclear if the fact that people tend to watch major sporting events in groups will actually factor into TPUSA's final estimate.)"
Turning Point hosted an All-American Halftime Show featuring Kid Rock as counter-programming to Bad Bunny's Super Bowl performance, promoted by several Trump-aligned figures. Turning Point spokesperson Andrew Kolvet claimed at least 20 million viewers by aggregating view counts from Rumble and social partners. Kolvet emphasized that YouTube numbers were still updating and acknowledged uncertainty about how many viewers watched in groups. The 20 million claim was compared to other niche events, such as the Puppy Bowl's nearly 13 million viewers, and measurement challenges were noted amid a fragmented media environment.
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