On January 19, TikTok faced a temporary shutdown, affecting 175 million US users, until a presidential executive order extended the ban deadline by 75 days. Despite multiple suitors, no US firm has purchased TikTok from parent company ByteDance. TikTok has been active in promoting its positive impact on US small businesses, claiming to have 7.5 million businesses on its platform and generating $15 billion in revenue in 2023. However, tensions surrounding its ownership and ongoing executive orders may influence the platform's future in the US.
Throughout this process, ByteDance - a Chinese company - has yet to comment directly on the potential of a sale to a US firm.
TikTok has spent millions on televised ads and infomercial segments touting TikTok's positive impact on people and US businesses, specifically small businesses.
After all, that was the literal dawn of President Trump's second term. Since then, there have been dozens of Executive Orders touching almost every part of American life.
The company currently says it has roughly 7.5M businesses on the platform. In a recent economic impact report, TikTok claims small businesses drove $15B in revenue in 2023.
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