Alex Isenstadt's book "Revenge: The Inside Story of Trump's Return to Power" reveals that Donald Trump's campaign was as much about visuals as politics. Isenstadt emphasizes Trump's unique grasp of imagery, demonstrated by symbolic gestures like raising a fist post-assassination attempt and engaging directly with disaffected communities. The book uncovers strategic elements of the campaign, including obtaining advance questions for a town hall and focusing on independent media to connect with younger voters, showcasing a sophisticated approach to garnering support and reshaping his political narrative.
"One of the things you can't understate with Trump is his understanding of the power of imagery. That's something a lot of run-of-the-mill politicians simply don't understand."
'It was like a student getting the test questions in advance... Trump was pissed because they were harder questions than he thought they were going to be.'
"Trump shows up and mingles with these people... that image, a lot of people on his campaign think helped turn things around."
"Revenge is a deeply reported, fly-on-the-wall account of the campaign that catapulted Trump back to the White House, for which Isenstadt conducted more than 300 interviews."
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