"For more than a decade, Google operated like a digital cartel, whether it was rigging markets, crushing small businesses, or silencing conservative voices with zero consequences. The company used its monopoly over online advertising to manipulate prices, dictate who can compete, and control who gets heard. But finally, we have a president and a Department of Justice with the spine to take Google on. And it's not a moment too soon."
"Recently, the DOJ dropped a bombshell: a sweeping proposal to rip apart Google's monopolistic chokehold on the ad tech market. The plan? Force Google to sell its ad exchange, open-source its core auction system, and, if that doesn't work, force the company to sell off its publisher ad server entirely. On top of that, the DOJ is demanding oversight and profit disgorgement to make sure Google doesn't just rebuild its empire in the shadows."
Google operated like a digital cartel for more than a decade, rigging markets, crushing small businesses, and silencing conservative voices with impunity. The company used its monopoly over online advertising to manipulate prices, dictate competitor access, and control who gets heard. The Department of Justice proposed forcing Google to sell its ad exchange, open-source its core auction system, and, failing that, divest its publisher ad server, while demanding oversight and profit disgorgement. Critics call the measures long-overdue antitrust enforcement after an era of lax enforcement that allowed Big Tech consolidation. The action targets Google's control of both publisher and advertiser sides of the ad market.
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