Former First Lady Michelle Obama is launching a new podcast titled 'IMO,' which she will co-host with her brother, Craig Robinson. The podcast is produced by Higher Ground, the company established by Barack and Michelle Obama, known for its focus on prestige cultural programming. While the podcast will include video components, aligning with current trends where one-third of listeners prefer video, it will prioritize personal life advice over discussions on politics or current events. The first two episodes, each about an hour long, were shared with The Times for preview.
The upcoming podcast 'IMO' hosted by Michelle Obama and Craig Robinson will focus on sharing advice and life experiences, avoiding current events and politics.
Higher Ground, founded by Barack and Michelle Obama, aims to produce prestige cultural programming, marking a major trend shift in podcasting with its new video format.
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