In March, SEBI mandated that advertisers in the securities sector register on each social media platform they use to advertise. This decision follows a significant rise in fraud cases linked to misleading investment opportunities presented on platforms like Facebook and Instagram. Advertisers are required to verify their identity by providing their SEBI registration information, helping to ensure accountability and combat deceptive practices in online promotions. Meta, among others, is updating its advertising policies accordingly. Advertisers will be notified for compliance as these regulations roll out.
SEBI announced that all advertisers in the securities sector must register on each platform they advertise, addressing the rise in frauds via social media.
Advertisers will need to provide SEBI registration information to verify identity, a move to combat misleading investment schemes proliferating online.
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