Mattel announced potential price adjustments for its toys in the U.S. to counter the impact of a 145% tariff imposed by President Trump on Chinese imports. CEO Ynon Kreiz revealed in an earnings call that the toy company is pursuing a diversified supply chain strategy, reducing reliance on Chinese production. Despite these changes, Kreiz anticipates that a significant portion of their products will remain affordable, with 40% to 50% expected to be priced at $20 or less. This situation raises concerns about the availability and pricing of toys in stores due to reliance on Chinese imports.
Mattel's CEO stated the company may need to raise toy prices due to Trumpâs tariffs on China, despite efforts to maintain affordability for consumers.
Despite the tariffs, CEO Ynon Kreiz emphasized that China remains a crucial sourcing country for Mattel while the company diversifies its manufacturing base.
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