
"From a fashion point of view, it couldn't be more innocuous. It's got a crew neck. It's made from wool. It has a Fair Isle pattern at the upper yoke. There's nothing asymmetric about it, no fringing or tassels, no slogan blasted across the front; no Make America Kind Again. So what's the big deal? Reader, the jumper is pink."
"No man in my family would wear it! wrote MOMof DataRepublican. My husband wouldn't use a pink bathroom towel, assured another. Another X user was even more passionate: HELL NO. I'm a man, not gay and won't be dressing up as a Golden Girl anytime soon. Tim Burchett, a Tennessee Republican congressman, called the sweater something a sorority girl would wear in the 80s. I think he meant it witheringly; I read that and think it sounds quite fun."
An innocuous pink J Crew men's jumper, described as a crew-neck wool Fair Isle sweater without slogans, provoked a fierce conservative backlash online. Conservative commentators and followers on X mocked the color as unmanly, invoking homophobic and gendered responses, with users asserting declining male willingness to wear pink. Comments ranged from dismissive cultural references to photoshopping political figures into the garment and linking it to protests. Even a traditionally preppy, conservative-aligned brand like J Crew became politicized, showing how Trump-era cultural divisions can turn neutral fashion choices into partisan flashpoints.
Read at www.theguardian.com
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