The Israeli government has increased its efforts to control the narrative regarding its military operations in Gaza by ramping up paid posts and coordinated messaging on X. The official government account, @Israel, is focusing on diverting attention from the humanitarian crisis by targeting media outlets and labeling their reporting as false. This strategy also serves to respond in real time to international calls for a ceasefire, presenting Israel's perspective and countering criticism from governments and organizations worldwide. The increase in posts correlates with growing global support for Palestinian recognition.
Israel's use of X is deliberate, allowing the government to challenge statements from foreign governments and contest perceived bias in news coverage in real time.
The government account @Israel has ramped up posts and sponsored ads to divert attention from graphic images of Palestinian children amidst escalating military operations.
Paid posts target major media outlets like the BBC and CNN, labeling their reports as 'fake news' while accusing them of spreading Hamas propaganda.
Facing calls for a ceasefire, Israel leverages social media to reinforce its perspective, aiming to alter the narrative around the humanitarian crisis in Gaza.
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