System 1 processing in the brain facilitates the acceptance of fake news through familiarity. This heuristic technique, evolved for an era of less information, causes cognitive shortcuts that hinder rational thought. Our brains make numerous decisions daily, relying on familiarity as a processing speed technique. Misinformation becomes entrenched as repeated exposure makes it feel familiar, enhancing acceptance. Viral posts claiming that Elon Musk could give away vast sums highlight how this mechanism operates, illustrating the ease with which people can develop false beliefs.
Our brains make 35,000 decisions daily, relying on shortcuts based on familiarity, which, while efficient, can lead to the acceptance of false information.
Familiarity allows misinformation to take hold; each exposure to false information makes it feel more familiar, leading to increased acceptance.
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