Sam Bankman-Fried, facing serious criminal charges after the collapse of his crypto exchange FTX, has been making calculated moves to repair his public image. Central to this effort was a list he created in 2022, outlining ideas for improving his reputation, including aligning with pro-crypto sentiments and engaging with influential figures for interviews. Recently, he executed one of these ideas by conducting a controversial media interview with Tucker Carlson from prison, which resulted in disciplinary action against him. This bold approach may redefine public relations strategies, especially in crisis scenarios.
Bankman-Fried's effort with Carlson may actually set a new bar as the most brazen attempt to run a dishonest PR playbook.
These ideas included things like 'Come out as extremely pro crypto, pro freedom' and being interviewed on TV by Michael Lewis.
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