"The trial that opened Monday in an Alexandria, Virginia, federal court revolves around the harmful conduct that resulted in US district Judge Leonie Brinkema declaring parts of Google's digital advertising technology to be an illegal monopoly in April. The judge found that Google has been engaging in behavior that stifles competition to the detriment of online publishers that depend on the system for revenue."
"If the justice department gets its way, Brinkema will order Google to sell parts of its ad technology a proposal that the company's lawyers warned would invite disruption and damage to consumers and the internet's ecosystem. The justice department contends a breakup would be the most effective and quickest way to undercut a monopoly that has been stifling competition and innovation for years."
"An attorney for Google, Karen Dunn, countered that the remedy proposed by the government is reckless and radical, and that the DoJ is attempting to remove Google entirely from the competition. The justice department is fighting for a remedy that would vanquish a past that has been overtaken by technological and market transformations in the way digital ads are consumed, Google's lawyers argued leading up to the trial."
A remedy trial opened in Alexandria to determine how to address Google's conduct in digital advertising technology after parts were declared an illegal monopoly. The judge found behavior that stifles competition and harms online publishers that rely on ad revenue. The Department of Justice seeks structural remedies, including selling parts of Google's ad technology, arguing a breakup would most quickly restore competition and innovation. Google warns that such a breakup would disrupt consumers and the broader internet ecosystem and calls the proposed remedies reckless and radical. The court will hear two weeks of evidence before a remedy ruling.
Read at www.theguardian.com
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