"The Feb. 17 post and government ad campaign, titled "ROCK OUT WORK OUT," is a 1.5-minute-long aural assault featuring Kid Rock's abrasive 1999 single, "Bawitdaba." It begins by panning to a grizzly bear wearing a houndstooth fedora, then a great white shark leaping in front of an American flag, followed by an unrelenting sequence of flames, eagles and intriguing gymwear choices."
"At one point, a shirtless RFK Jr. is on an exercise bike while inexplicably wearing skin-tight jeans but no shoes. In the background, Kid Rock - who's also barefoot - does pushups before getting on the bike and flipping off the camera. Toward the end of the video, the pair celebrate with a couple of glasses of whole milk while lounging in an indoor pool."
A Feb. 17 government ad campaign titled "ROCK OUT WORK OUT" features Kid Rock's 1999 single "Bawitdaba" over surreal imagery and exercise footage. The 1.5-minute montage juxtaposes animals, flames and patriotic visuals with scenes of Robert F. Kennedy Jr. and Kid Rock working out in a gym, sauna and pickleball court. Kennedy appears shirtless on an exercise bike in skin-tight jeans and no shoes while Kid Rock performs barefoot pushups and flips off the camera. The pair drink whole milk in an indoor pool and the on-screen caption promotes GET ACTIVE and EAT REAL FOOD. The post generated mixed reactions on social media, including mocking responses from political commentators.
Read at SFGATE
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