"The Federal Trade Commission (FTC) filed a lawsuit against Amazon two years ago, alleging that Amazon deceived tens of millions of customers into signing up for Prime subscriptions without their consent, and then "knowingly" made the cancellation process difficult. Prime memberships include fast and free shipping, video streaming, and other benefits. "Amazon used manipulative, coercive, or deceptive user-interface designs known as 'dark patterns' to trick consumers into enrolling in automatically-renewing Prime subscriptions," the 159-page complaint reads."
""Prime, with hundreds of millions of members, is among the highest performing subscription programs of any kind, as measured by renewal rates and customer satisfaction," Blafkin said in a statement. The trial will start on Monday with jury selection and move to opening arguments on Tuesday. It will last about a month. The judge will decide on penalties if the jury determines that Amazon is at fault. The FTC has not requested specific monetary damages at the time of writing."
The Federal Trade Commission filed a lawsuit alleging that Amazon deceived tens of millions of customers into enrolling in Prime subscriptions without consent and then knowingly made cancellation difficult. The complaint accuses Amazon of using manipulative, coercive, or deceptive user-interface designs called 'dark patterns,' including burying non-Prime purchase options and creating a labyrinthine cancellation process. Amazon denies wrongdoing, saying Prime's value drives membership and citing high renewal rates and customer satisfaction. The case goes to trial in a Seattle federal court with jury selection starting Monday, a month-long trial anticipated, and penalties to be decided by the judge if liability is found.
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