Protests against Tesla and Elon Musk are intensifying globally as the Tesla Takedown movement calls for the public to sell Tesla vehicles and stock. Detractors cite Musk's controversial role in the Trump administration and aggressive cuts by the Department of Government Efficiency (DOGE). Despite claims from Musk and Trump about fighting bureaucracy, investor confidence wanes as sales decline, particularly in Europe and China. Branding expert Allen Adamson attributes the struggles to Musk's distractions, damaging public perception, and the role of politics in consumer decision-making.
Whenever a business fails, it's never about one thing. Or a brand gets into trouble. It's usually about many things. So the brand problems now are: his DOGE issue, his Cybertruck recall lots of things. It's having a cumulative effect and it's reached the tipping point.
Tesla's struggles can be attributed to several factors: Musk's lack of focus on the company and innovation, the brand's shifting public perception and the increasing role of politics in consumer decisions.
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