Digest: ICE Seeks Ad Tech Tools for Investigations; Threads Rolls Out Global Ads; WPP Retires Hogarth and Launches New Global Entity
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Digest: ICE Seeks Ad Tech Tools for Investigations; Threads Rolls Out Global Ads; WPP Retires Hogarth and Launches New Global Entity
"Meta is pressing ahead with the global monetisation of Threads, confirming plans to roll out advertising to users worldwide. The expansion will be phased over several months, starting this week, as the company seeks to balance revenue growth with user experience. Brands will be able to run image and video formats, including carousel ads and the newer 4:5 aspect ratio, and manage campaigns alongside Facebook, Instagram and WhatsApp through Meta's Business Settings."
""commercial Big Data and Ad Tech" tools that could be used to support its investigative work, according to a request for information published in the Federal Register. The notice states that the agency is handling growing volumes of criminal, civil and administrative data drawn from a wide range of internal and external sources. ICE says the request is intended to assess the landscape of technology solutions capable of helping it manage, process and analyse this information"
ICE issued a request for information to explore commercial Big Data and ad tech tools that could support investigative work, citing growing volumes of criminal, civil and administrative data from diverse internal and external sources. The agency is evaluating established and emerging products comparable to large-scale investigative data platforms and legal or risk analytics providers, with limited detail on compliance definitions. Meta is rolling out global advertising on Threads in a phased approach, enabling image and video ad formats and integrated campaign management via Meta Business Settings. Meta is also restricting teenagers' access to AI chatbots amid user-safety scrutiny. WPP has launched WPP Production.
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