Democrats plan to invest $10 million in social media content creators as part of a $110.5 million fundraising initiative targeting the 2026 midterms. The effort aims to improve online political influence through diverse strategies, including accountability work, voter registration, recruitment, and research. A key element is a four-week social media boot camp for content creators that will provide customized evaluations and optimization strategies to maximize engagement. This initiative follows a period of significant Republican success on social media platforms.
Democrats are launching a multimillion-dollar push to fund social media content creators as part of a $110.5 million fundraising effort aimed at boosting online influence ahead of the 2026 midterms.
The plan earmarks $10 million for social media and content creation, with additional funding directed toward "accountability work" ($20 million); "voter registration" ($15 million); "recruitment" and "primary engagement" ($5 million); and "research" and a "rapid response infrastructure" ($2 million).
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