Successful in business and politics, Trump's techniques include hyperbole, overwhelming data, and outright lies to engage the audience. His autobiographical work, The Art of the Deal, exemplified his approach, emphasizing the allure of fantasies over truth. Political communication expert Javier del Rey Morato noted that rhetoric often prioritizes plausibility over factual accuracy. During his presidency, Trump frequently made misleading statements, approximately every five minutes, which showcases a broader issue of truth in public discourse shaped by competition for attention and rising mistrust among the populace.
In one of the most famous passages, the now president stated: I play to people's fantasies. People may not always think big themselves, but they can get very excited by those who do. That is why a little hyperbole never hurts.
The president has taken to the extreme what political communication expert Javier del Rey Morato warns about: Rhetoric is not based on truth, but on what is plausible.
During his first term in office, it was estimated that he made a false statement every five minutes of speech, highlighting the extensive use of misinformation.
In a world where competition for attention is increasingly fierce, Trump deceives to capture interest and position his ideas amid rising mistrust.
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