"And yet, despite it making quite a bit of sense on paper, the decision quickly sparked weird political discourse, because of course it did. Here's the thing that conversation misunderstands - the National Football League and its partners' choice wasn't motivated by politics; it was motivated by the almighty dollar. For the few whose social media timelines haven't yet completely deteriorated, MAGA has had a less-than-enthused response to the announcement."
"Why such a dramatic reaction? Well, after remaining more or less apolitical on issues that don't directly impact his native Puerto Rico, Bad Bunny formally endorsed Kamala Harris during her 2024 presidential campaign following Tony Hinchcliffe's infamous "floating island of garbage" joke. Since then, the rapper has taken issue with the conduct of Immigration and Customs Enforcement (ICE), specifically avoiding the continental United States on his "Debi Tirar Mas Fotos World Tour" out of fear that ICE would conduct raids outside of his shows."
NFL, Apple Music, and Roc Nation announced Bad Bunny as the Super Bowl halftime performer. The selection reflected commercial and audience considerations rather than explicit political goals. A segment of conservative social media responded negatively, targeting Jay-Z and sharing memes that questioned Bad Bunny's relevance. Bad Bunny previously endorsed Kamala Harris and criticized ICE, prompting him to avoid the continental United States on his Debi Tirar Mas Fotos World Tour over fears of raids. The backlash appears concentrated within a specific subset of the league's audience. Financial incentives and mainstream marketability drove the decision.
Read at Consequence
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