"When OpenAI announced earlier this week that it would begin testing advertisements within ChatGPT, it marked a key shift in how AI tools make money. The company promised users could opt out of personalized ads and would see clear labels distinguishing promotions from regular responses. However, widespread concerns over the use of ads in AI content has many worried. Senator Ed Markey sent a letter this week to OpenAI CEO Sam Altman and other tech leaders expressing concerns over the use of ads with AI."
"Ads in AI chatbots might turn helpful tools into sneaky marketing tricks that take advantage of deepening emotional bonds and personal relationships people are building with their AI assistants. Markey's letter lists specific worries beyond basic ads. He notes chatbots designed to sound human are becoming friends for millions, especially young people. Ads popping up in these chats could blur the line between help and sales."
OpenAI announced testing of advertisements within ChatGPT, offering opt-outs for personalized ads and labels to distinguish promotions from regular responses. Senator Ed Markey sent letters to CEOs at OpenAI, Anthropic, Google, Meta, Microsoft, Snap, and xAI raising concerns about ads in AI chatbots. He highlighted risks that ads could turn helpful assistants into covert marketing tools, exploit emotional bonds users form with chatbots, and threaten privacy and the safety of young users. Markey asked how chatbots could avoid inserting ads during serious conversations and refrain from using private chats for targeted advertising. The FTC warned about stealth advertising risks to children and teens.
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