"Hundreds of franchise leaders converged on Washington, D.C., this week for the International Franchise Association's ( IFA) 2025 Advocacy Summit, a three-day event that blended education, networking and direct engagement with policymakers. The summit played out at a pivotal moment for franchising, as lawmakers weigh regulations that could redefine how the model operates nationwide. At its core, the summit was about giving a collective voice to more than 800,000 franchise businesses."
"The opening day featured forums, committee meetings and the launch of the second Franchise Ascension Initiative cohort, designed to elevate emerging leaders across the industry. New programming added momentum, including a TikTok Lounge focused on building brand reach through creative, digital-first campaigns. An Advocacy 101 workshop equipped attendees with practical tools for telling their stories and preparing for Capitol Hill meetings."
Hundreds of franchise leaders gathered in Washington, D.C., for a three-day advocacy summit combining education, networking and policymaker engagement. Attendees represented more than 800,000 franchise businesses and emphasized sharpening advocacy skills, showcasing community impact, and pressing for the American Franchise Act to clarify joint-employer standards between franchisors and franchisees. Programming included forums, committee meetings, a TikTok Lounge for digital brand-building, an Advocacy 101 workshop, and the launch of the second Franchise Ascension Initiative cohort to elevate emerging leaders. Organized Capitol Hill visits enabled direct meetings with lawmakers amid regulatory debates that could reshape franchising nationwide.
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