The article discusses how President Trump's administration emphasizes image and presentation as pivotal elements of communication and branding. In his first 100 days, the focus on attire, both personally and for his cabinet and aides, has become a significant part of conveying his values and political aims. This emphasis on appearance acts as a powerful form of messaging, impacting perceptions amidst controversial actions. The administration recognizes that in a media-saturated era, visuals are key components of political narratives, enhancing the effectiveness of their policies and public image.
In the world of the endless, and increasingly unmediated, scroll, where pictures are the first line of communication and the president is the executive producer of everyone's reality show, the costumes have become central to the messaging.
Mr. Trump's first 100 days are partly a story of an administration where looking the part is crucial to playing the part. Where the very meaning of gender is codified in clothing and hair...
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