In part, the flurry of midweek Biden-Harris activity and travel has to do with the fact that Mr. Trump's trial in Manhattan takes a break on Wednesdays, leaving the former president with only that day and weekends to campaign... By holding events and putting Mr. Biden and Ms. Harris in the public eye on Wednesdays, the White House and the Biden campaign choke off one of the few days when Mr. Trump could drive news media coverage on his own.
That leaves the focus on his trial or creates a split-screen day between the two presidential rivals – a valuable contrast as voters in battleground states size up their options, Biden aides believe.
The Biden campaign sought to begin this Wednesday's news cycle by announcing $14 million in new advertising across the battleground states... it would appear on television and digital platforms with a focus on live sports.
#biden-harris-strategy #trumps-media-coverage #advertising-tactics #strategic-scheduling #political-campaigns
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