"By integrating skeletal tracking data with animated characters, this mixed-reality experience is designed to captivate a new generation of tennis fans, making the sport more accessible and engaging, particularly for kids and families," said Darren Pearce, Chief Content Officer of Tennis Australia.
Michael McCann noted that while animated characters could help engage younger fans, they are also a means of providing event coverage due to the lack of broadcasting rights, revealing the complexities of modern sports media.
During live gameplay, animated players depict the contours and colors of their outfits in a Nintendo Wii-esque style, while the sounds, commentary, and actions remain real but on a slight delay.
The Australian Open's innovative approach to live streaming via animated avatars aims to attract a wider audience amid challenging broadcasting rights, showcasing the evolution of sports engagement through technology.
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