With the increasing threat of a TikTok ban in the U.S., many users are migrating to Xiaohongshu, highlighting a surge in interest and engagement on the platform.
RedNote, previously known as Xiaohongshu, has seen a meteoric rise in its user base, gaining over 700,000 new users in just two days after TikTok's potential ban surfaced.
Despite Chinese government censorship, American users are excited about the cross-cultural exchanges happening on RedNote, sharing experiences, photos, and even asking questions to help bridge cultural gaps.
The influx of American users, who refer to themselves as 'TikTok refugees,' is reshaping RedNote's community dynamics as they seek a new online space amidst TikTok's uncertainties.
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