30% of respondents stated that they will not watch any of the Games, indicating potential low viewership for the upcoming Paris Olympics.
Simone Biles and women's gymnastics are anticipated to be a highlight, as 42% chose it as the most anticipated sport, with high ratings expected.
NBC's prime-time coverage of recent Olympics faced declining viewership, partly due to time zone limitations, prompting efforts to enhance coverage.
Despite the decline in overall viewership intentions, women's sports, particularly women's gymnastics, remain highly anticipated among respondents.
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