Former President Donald Trump’s absence from Snapchat ads is notable as he focuses on attracting younger voters, particularly young men, for his 2024 campaign.
Vice President Kamala Harris has spent over $5.3 million on Snapchat ads to criticize Trump’s anti-abortion stance and promote herself as a forward-looking candidate.
Trump's refusal to advertise on Snapchat marks a change from previous campaigns and stems from a feud with Snap, which has retained a ban on his personal account.
Both campaigns realize the importance of urging Gen Z and millennials, who consume news via social media, to participate in the upcoming election.
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