The Harris campaign’s innovative approach combined real-world politics with gaming, aiming to resonate with younger voters and counter Republican engagement.
Twitch streamer Preheat utilized the Harris campaign’s platform to discuss both gaming and politics, bringing attention to electoral issues while entertaining viewers.
With 5,000 viewers tuned in, the Harris campaign’s livestream represents a significant effort to engage with a demographic often overlooked by traditional media.
The split-screen format showcased a rally alongside gameplay, mimicking successful video formats in social media to maximize viewer engagement.
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