Ticketmaster to ban multiple accounts, controversial resale software following FTC lawsuit
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Ticketmaster to ban multiple accounts, controversial resale software following FTC lawsuit
"As part of these new policy changes, the ticket vendor will no longer allow users purchasing tickets to have multiple accounts. All excess accounts will soon be canceled, and each reseller's account must have a unique taxpayer ID. According to the letter, the company also plans to shut down TradeDesk, its inventory management application. The controversial software is a tool that helps resellers track and price tickets across several marketplaces, often dealing with a large amount of tickets."
"The application has been previously accused of facilitating ticket harvesting, which Wall also denies, saying the platform doesn't purchase tickets. He says competitors like StubHub and Vivid Seats use similar software. Live Nation will be "removing TradeDesk's concert ticket management functionality from the market" to help boost its reputation. The recent FTC lawsuit isn't the first legal battle the ticket-selling giant has faced. Last year, the Department of Justice filed a lawsuit against Live Nation."
Federal Trade Commission litigation targets Ticketmaster and parent Live Nation for allegedly illegal ticket vendor practices. Live Nation denies the allegations and will change policies. Ticket resale rules will bar purchasers from maintaining multiple accounts, cancel excess accounts, and require each reseller account to have a unique taxpayer ID. Live Nation plans to remove TradeDesk's concert ticket management functionality and shut the application. TradeDesk helps resellers track and price tickets across marketplaces and has been accused of facilitating ticket harvesting, an allegation the company rejects. Fans report difficulty obtaining tickets and paying above face value. Ticketmaster controls about 80% of concert ticket sales.
Read at Los Angeles Times
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