The Philly cheesesteak is his family legacy. He dared to change the recipe.
Briefly

The Philly cheesesteak is his family legacy. He dared to change the recipe.
"Frankie Olivieri, the third-generation restaurant owner, felt responsible for protecting his family's legacy, which meant finally breaking free of their rigid expectations."
"The way it was since 1956, at least, when Frank Sr. put his own twist on the Olivieri crown jewel: Kraft Cheez Whiz."
"Evolving would require a $6,000 self-help retreat and delivering his father's eulogy."
Frankie Olivieri, the third-generation owner of Pat's King of Steaks, faces criticism over the Philly cheesesteak's relevance. Despite dismissing competitors, he acknowledges shifting tastes and feels responsible for his family's legacy. His father insisted on maintaining traditional recipes since 1956, including the use of Kraft Cheez Whiz. Frankie struggles with the balance between honoring tradition and pursuing his ambitions, leading to a personal journey of evolution that includes a self-help retreat and a significant family loss.
Read at The Washington Post
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