Taylor Swift’s endorsement of Vice President Kamala Harris significantly boosted voter registration activity, driving 406,000 clicks to Vote.gov within a single day and increasing youth engagement.
In the wake of Taylor Swift’s Instagram post, traffic to Vote411.org more than doubled, indicating a surge in young voters exploring registration options, primarily aged 18 to 24.
Celina Stewart of the League of Women Voters emphasized that any time a celebrity encourages civic participation, it stands as a beneficial development for democracy.
Vote.gov, which typically sees around 30,000 daily visitors, experienced a monumental influx with over half of its 727,000 total visitors attributed to Swift's influential social media call.
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