"If you're in the ammunition space ... you have a social responsibility to make things as safe as possible while maintaining the integrity of the Second Amendment," American Rounds CEO Grant Magers told The Washington Post. "We wanted to accomplish both."
In a 2023 promotional video for the rollout of American Rounds kiosks, Fresh Value Chief Operating Officer Terry Stanley said the company was "excited to offer ... what we think is the first ammo kiosk." He added, "There is no doubt that foot traffic will increase based on the feedback that we've gotten."
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