Southwest Airlines has long been known for its open seating model, a practice that has been reconsidered for potential operational improvements, leading to a planned move towards assigned seating.
Doug Lawson, a former Southwest employee, reveals how the airline experimented with boarding strategies like WILMA to enhance efficiency, showing a 20% time improvement compared to their existing model.
Despite the favorable results from their boarding experiment, Southwest management opted to maintain the traditional open seating for fear of brand damage, focusing instead on keeping planes operational.
With shifting dynamics in the airline industry towards maximizing profits, Southwest Airlines now looks to meet customer demands that may require rethinking their long-standing boarding process.
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