For the first time, social media has surpassed television as the main source of news for Americans, according to the Reuters Institute's 2025 Digital News Report. This trend indicates a significant change in news consumption behavior among U.S. adults, particularly among younger demographics, politically right-leaning individuals, and those who distrust traditional journalism. The report also denotes a substantial rise in video news consumption, especially on platforms like TikTok, which traditional publishers are struggling to adapt to. Smartphones have become the central device for news access among younger users, indicating a deeper shift in engagement strategies.
The shift in how Americans consume news, with social media overtaking TV, reveals a significant cultural change that media outlets must adapt to.
The report highlights that younger audiences and politically right-leaning users are increasingly reliant on platforms like TikTok and YouTube for news.
Despite the rising preference for video news, traditional publishers need to rethink their strategies to engage these new audiences without losing existing traffic.
Smartphones have become the primary device for accessing news, particularly for the younger demographic, emphasizing the importance of mobile-optimized content.
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