We haven't exposed or made a company a target of our reporting and not had them change their policies.
We become an easy excuse for them to do it. I think there's a lot of executives who woke up after that election going, 'We have got some policies to get rid of.'
Starbuck's campaigns serve as more of a litmus test of a company's willingness to defend such policies - which many claim to prioritize - in the court of public opinion.
This campaign - part of his quest 'to restore sanity to corporate America' - comes as DEI policies across the business world have endured intensifying legal scrutiny.
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