They urge the International Olympic Committee to cut its financial ties to Coca-Cola and stop using its power to push sugary beverages that are linked to rising global rates of obesity, diabetes, heart disease, and high blood pressure.
Despite the evidence of health harm and the contradiction to the IOC's mission to champion athletes' health, Coca-Cola remains a top-tier sponsor of the Olympic Games.
The deal gives the soda maker access to unparalleled marketing opportunities, its red logo emblazoned on the walls of stadiums and broadcast across the globe.
The commentary echoes a Kick Big Soda Out of Sport campaign launched the week before the 2024 Olympics opened in Paris and supported by 80 public health and sustainability groups around the world.
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