"While X is not one of the largest social networks in the U.S., it's still the one to beat within the smaller market of social apps that focus on short, real-time text posts that appear in a vertical feed. This space has seen increased competition since Elon Musk bought Twitter and rebranded it as X in October 2022, as Musk's changes to the platform's content moderation policies and the site's rightward political shift sent some users looking for alternatives."
"Pew's data indicates how hard X's grip on the market remains. Even Meta, with all its resources and platform power, hasn't yet been able to beat X with its competitor, Threads, the report found. According to Pew, 21% of U.S. adults said they have used X, compared with only 8% who have used Threads, and 4% who have used Bluesky. Truth Social, meanwhile, had attracted 3% of U.S. adults."
"Despite this competition, X hasn't seen much of a slip in usage over the years, according to the report. For instance, Pew's report on U.S. adults' social media use published at the beginning of last year found that X was then used by 22% of U.S. adults. Its 2021 report showed Twitter (before its rebranding to X) was used by 23% of U.S. adults. In other words, if X is declining, it's been a long, slow drop."
X is used by 21% of U.S. adults, while Threads reaches 8%, Bluesky 4%, and Truth Social 3%. X remains the leading app within short, real-time text feed platforms despite increased competition. The short-text feed space expanded after Elon Musk acquired Twitter and rebranded it as X in October 2022, and platform policy and political shifts pushed some users toward alternatives. Several decentralized networks and startups emerged, but many new rivals later shut down. X's overall usage has changed little over several years, moving from 23% in 2021 to 22% early last year and 21% now. YouTube and Facebook are used by 84% and 71% of U.S. adults, respectively.
Read at TechCrunch
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