Nintendo of America president Doug Bowser revealed that the pricing of the new Nintendo Switch 2, set at $450, did not take into account the recently announced tariffs on imports from countries like China, Vietnam, and Cambodia. Following President Trump's tariff announcement, preorders for the console, which were to begin on April 9, are now postponed until Nintendo can address these financial implications. To counter these challenges, Bowser indicated that the company is proactively shifting much of its production from China to other countries to lessen the impact of tariffs on their operations.
Nintendo of America president Doug Bowser stated that the company did not consider potential U.S. tariffs when pricing the new Switch 2 console.
With the announcement of the Nintendo Switch 2, priced at $450, tariffs on manufacturing countries could delay U.S. preorders originally set for April 9.
Doug Bowser noted that Nintendo is proactively trying to mitigate tariff impacts by diversifying its manufacturing locations beyond China.
Tariffs imposed by Trump on imports from China, Vietnam, and Cambodia significantly impact Nintendo’s supply chain, complicating their pricing strategy.
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