MSNBC will rebrand as My Source News Opinion World, abbreviated as MS Now, as Comcast's NBCUniversal spins off its cable networks into a new company named Versant. This marks a reversal of an earlier statement where MSNBC would retain its name. The rebranding will also involve a new logo, departing from the iconic Peacock design. President Rebecca Kutler acknowledged the challenges in transitioning names and emphasized that the decision was made after significant debate. A national marketing campaign will support this new identity, though the editorial direction will remain unchanged.
MSNBC will rebrand as My Source News Opinion World, or MS Now, losing its historic name and logo as part of Comcast's spinoff of cable networks into new company Versant.
The decision to change the name comes after previously stating that MSNBC would retain its identity, adding challenges for the network as it transitions to a new entity.
President Rebecca Kutler acknowledged that the announcement might meet pushback from staff, emphasizing that the rebranding was not made lightly and involved significant debate.
A national marketing campaign will accompany the rebranding, aimed at establishing the new identity of MS Now while maintaining the same editorial direction.
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